The three most chosen descriptions of Ma’s brand were all negative, with 60.6 percent of participants saying Ma was “over-packaged,” 53.3 percent saying his abilities were “exaggerated” and 38.5 percent seeing him as “an expired, deteriorating product” in the survey conducted by research firm Taiwan Indicators Survey Research.Some of you may recall that Global Views Survey Research Center shut down its political polling in October of 2011 in a move that was widely seen as kowtowing to the ruling party because its polls were showing that Tsai was ahead of Ma. The poll, though stiffly pro-Blue, was widely respected. Now that team is back in business with a new business.
The newly established company, headed by former Global Views Survey Research Center director Tai Li-an (戴立安), released its first Taiwan Mood Barometer Survey, which Tai said would be conducted twice a month and cover various economic and political issues.
As for the actual numbers, Ma is likely to be unpopular for a while until his satisfaction numbers creep back up into the 30s, more or less the norm. If Ma's unpopularity persists, it might lead to losses in local elections, as happened in the run-up to the presidential election, but it wouldn't mean anything as far as his getting elected again, assuming he could run, but he can't....
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