What kind of dumb-as-a-rock ad execs does GM employ? GM ran this incredibly stupid ad aimed at college students that tells them that bicycles are uncool and will make women laugh at you.
Taiwan's Giant counterattacked:
Note the yearly fuel cost comparison.
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9 comments:
Yearly fuel cost comparison = bike pretty much pays for itself.
They also left out university parking fees.
Good find.
I'd add the benefits of getting good exercise everyday; it also beats paying fitness center fees.
I know I zoom by lots of cars and scooters in the city. But I also do that with greater speeds on a scooter.
George
Giant USA is very much independent of Giant Taiwan in terms of product and marketing. I doubt the mothership had much to do with this.
Those are probably the same idiots that thought it would be cool to fly up to Washington in the corporate jet to beg for bailout money.
Giant USA is very much independent of Giant Taiwan in terms of product and marketing. I doubt the mothership had much to do with this.
I doubt it too, but the tenuous Taiwan link is a nice excuse to blog on it :)
Those are probably the same idiots that thought it would be cool to fly up to Washington in the corporate jet to beg for bailout money.
Idiots! Those guys are geniuses! Why work when you can get subsidies?
Michael
Sweet response!
If anyone's interested, a compelling (if bleak) look "the car system" and the damage it's done is Kinsley Dennis and John Urry's short book After the Car (Polity Press, 2009). Recommended!
Guy
Those are probably the same idiots that thought it would be cool to fly up to Washington in the corporate jet to beg for bailout money.
Idiots! Those guys are geniuses! Why work when you can get subsidies?
Michael
Ans: Honor ~ which is, unfortunately, in short supply.
GM pulled the ad, finally: http://campusprogress.org/articles/gm_pulls_offensive_ad_mocking_college-aged_cyclists/
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