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Tuesday, October 18, 2011

Giant strikes back at GM

What kind of dumb-as-a-rock ad execs does GM employ? GM ran this incredibly stupid ad aimed at college students that tells them that bicycles are uncool and will make women laugh at you.

Taiwan's Giant counterattacked:
Note the yearly fuel cost comparison.
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9 comments:

  1. OzSoapboxOctober 18, 2011 at 8:33 AM

    Yearly fuel cost comparison = bike pretty much pays for itself.

    They also left out university parking fees.

    ReplyDelete
  2. SYOctober 18, 2011 at 10:20 AM

    Good find.

    I'd add the benefits of getting good exercise everyday; it also beats paying fitness center fees.

    ReplyDelete
  3. AnonymousOctober 18, 2011 at 12:12 PM

    I know I zoom by lots of cars and scooters in the city. But I also do that with greater speeds on a scooter.

    George

    ReplyDelete
  4. lesOctober 18, 2011 at 1:18 PM

    Giant USA is very much independent of Giant Taiwan in terms of product and marketing. I doubt the mothership had much to do with this.

    ReplyDelete
  5. lesOctober 18, 2011 at 5:06 PM

    Those are probably the same idiots that thought it would be cool to fly up to Washington in the corporate jet to beg for bailout money.

    ReplyDelete
  6. Michael TurtonOctober 18, 2011 at 5:41 PM

    Giant USA is very much independent of Giant Taiwan in terms of product and marketing. I doubt the mothership had much to do with this.

    I doubt it too, but the tenuous Taiwan link is a nice excuse to blog on it :)


    Those are probably the same idiots that thought it would be cool to fly up to Washington in the corporate jet to beg for bailout money.

    Idiots! Those guys are geniuses! Why work when you can get subsidies?

    Michael

    ReplyDelete
  7. GuyOctober 18, 2011 at 11:25 PM

    Sweet response!

    If anyone's interested, a compelling (if bleak) look "the car system" and the damage it's done is Kinsley Dennis and John Urry's short book After the Car (Polity Press, 2009). Recommended!

    Guy

    ReplyDelete
  8. AnonymousOctober 19, 2011 at 2:21 AM

    Those are probably the same idiots that thought it would be cool to fly up to Washington in the corporate jet to beg for bailout money.

    Idiots! Those guys are geniuses! Why work when you can get subsidies?

    Michael

    Ans: Honor ~ which is, unfortunately, in short supply.

    ReplyDelete
  9. AnonymousOctober 21, 2011 at 7:56 AM

    GM pulled the ad, finally: http://campusprogress.org/articles/gm_pulls_offensive_ad_mocking_college-aged_cyclists/

    ReplyDelete

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