A couple of months ago I observed how it is election time so Ma and the KMT will suddenly become Taiwanese again (keep that post in mind as you view this vid). This election video is a good example of how that propaganda works in practice. A friend of mine, discussing this KMT election video, pointed out the rip-offs of Island Etude, the film from a few years ago that popularized cycling in Taiwan and presented it as a Taiwan-centered activity, as well as the Seediq Bale poster glimpsed at the beginning. "Film and indigenous heritage are important symbolic battlegrounds in this election," he remarked. They are omnipresent in this video.
Love the opening of the deaf girl "listening" to musicians.
Several other items struck me -- the omnipresence of young people, who identify strongly with Taiwan and not at all with China, glimpses of the de facto national sport of bicycling with its connotations of status, leisure, and Taiwanese identity, and baseball, strongly associated in Taiwan with aborigines. Locations like one of the centers of Taiwan nationalism, Kaohsiung (with the big skyscraper shown a couple of times), and the east coast, strongly identified with Taiwan, and night markets. Backgrounds with Taipei 101 in soft focus. Traditional crafts like indigo dyeing. The cut flower export and fishing businesses, both identified with Taiwan. President Ma with rice farmers, every one in a traditional hat. There's even a group of women having a night out. One of the final scenes is in an old mainlander military village, now decked out in modern graffiti art.
What's not here: the island's tech and other export industries. What an interesting non-presence.
Truly a well done video with powerful use of local imagery to make a strong emotional appeal to local voters. Note that "being Taiwanese" is a requirement to getting elected; no one could get elected today by putting down Taiwan culture as the KMT used to do, routinely. Democracy has fostered a totally Taiwan identity that the KMT must appeal to in order to gain votes.
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